This evening our latest class of start up entrepreneurs will graduate after three months of intensive business incubation in the Massey University ecentre Sprint program. Each team will come away with a significantly better understanding of their market, business model and product requirements – better equipped to take their respective start up on to commercial success.

But more importantly, each participant has been introduced to new learning’s, methodologies and ways of thinking – unique skills to enable and vastly improve the incubation and success of new business models. Succeed or fail in their current ventures, each entrepreneur will go on to repeatedly apply and hone these new skills for years to come.

Unlike established businesses who primarily execute business models, start-ups are temporary organisations searching for a scalable and repeatable business model, they are not smaller versions of larger companies.

Every graduation class from our incubation program reinforces for us that hundreds of years of business experience taught through MBA programs are excellent for administering existing business models, but start-ups need entirely different tools, methodologies and processes to succeed and grow.

For existing businesses this is a valuable insight. Whether a start-up or corporate, business model innovation requires unique tools, methodologies, experience and thinking.

Is your business challenging established business models with established business model thinking?

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